Biggest Challenges for Brands

The Name, Image, and Likeness (NIL) marketing landscape is relatively new, and as such, brands are still navigating the various challenges that come with it. Some of the biggest challenges reported by brands associated with NIL marketing include:

1. Understanding the regulations: The NCAA and various state governments have created regulations around NIL marketing that brands must comply with. Brands need to understand these regulations to ensure they are not in violation and avoid any legal repercussions.

2. Identifying the right partnerships: Brands must identify college athletes who are the right fit for their brand and marketing goals. However, with thousands of athletes across various sports, it can be challenging to determine who to partner with.

3. Developing fair compensation agreements: Brands must develop compensation agreements that are fair to both the athlete and the brand. With no industry-wide standard for NIL compensation, it can be challenging to determine what is fair compensation.

4. Measuring ROI: Measuring the return on investment (ROI) of NIL marketing campaigns can be challenging, particularly when trying to attribute specific conversions or sales to athlete content. Brands want to ensure that they are getting a positive ROI and that NIL marketing is contributing to their overall marketing goals.

5. Navigating new technology: As the NIL landscape evolves, new technology and platforms may emerge that can help brands connect with college athletes. Brands need to stay up to date with the latest technology and understand how to use it effectively to achieve their marketing goals.

About CIMS.AI

CIMS.AI was cofounded by ex-Salesforce, Vlocity, and Siebel Systems software executives with the mission to democratize the emerging athlete-influencer economy. CIMS.AI is focused on ensuring athletes across all sports are prepared for the opportunity to participate in the NIL economy and has developed several GAI solutions, including Powered by NILGPT for education and enablement, NIL Agent Desktop for NIL Agreement Compliance and Reporting, and NIL Influencer Scout to support Title IX.

About NIL

The meaning of NIL or Name, Image, Likeness is the right for an individual ‘influencer’ to monetize their Name, Image, and Likeness. Historically, Media and Professional Sports Celebrities have worked with talent marketing agencies to take advantage of this monetization opportunity.

Skip Roncal

Cofounder

CIMS.AI